編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-806-105 | Google Inc. | Herman, Kerry ;Eisenmann, Thomas ;Eisenmann, Thomas | Competitive strategy | Marketing Management( 09720TMP_500300 ) |
2 | 9-502-083 | Inside Intel Inside | Moon, Youngme;Darwall, Christina | Marketing | Marketing Management( 09720TMP_500300 ) |
3 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Marketing Management( 09720TMP_500300 ) |
4 | 9-697-038 | Silicon Graphics, Inc. (B) | Iansiti, Marco;MacCormack, Alan | Operations management | Marketing Management( 09720TMP_500300 ) |
5 | 9-603-067 | Dell Computers (A): Field Service for Corporate Clients | Frei, Frances X.;Edmondson, Amy C.;Hajim, Corey | Service management | Marketing Management( 09720TMP_500300 ) |
6 | 9-707-419 | iPod vs. Cell Phone: A Mobile Music Revolution? | Slind, Michael;Yoffie, David B.;Merrill, Travis D. | Other | Marketing Management( 09720TMP_500300 ) |
7 | 9-707-501 | Microsoft Xbox: Changing the Game? | Hagiu, Andrei | Other | Marketing Management( 09720TMP_500300 ) |